The Website Development Timeline
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Topics: Web Design & Development, Proximity Blog
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HTML vs. Text Emails
How you design an email marketing campaign to look depends on the content it will contain and its intent. In the discussion of HTML vs. text emails, we know that HTML email messages are not automatically more successful than text-only versions. Yet, it’s likely both will prove useful in your marketing schedule. Looks don’t always matter when it comes to your email campaign. It’s about the response you receive--that's the end goal. You want to gain a response from your subscribers and just need to make the determination if HTML vs. text emails is best.
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Topics: Email Marketing, Proximity Blog
Using Video in Email Marketing
You have optimized content and a great email design, but how else can you engage your readers so they see your capabilities? Create a personal, targeted video for your contacts - that personal touch, alone, will increase your click-through-rate and lead to more sales. The answer is: using video in email marketing will increase your response, sales, and leads.
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Topics: Email Marketing, Proximity Blog
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The Cost of Pay per Click (PPC)
Pay-per-click marketing can be one of the most effective components of your web marketing strategy. If you’re not careful, however, it could also be one of the most costly. The cost of pay per click could easily exceed your budget.
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Topics: Pay-per-Click (PPC), Proximity Blog