Conventional wisdom tells us all that the more options a customer has, the better they can choose a service or product that suits their needs, and that’s a rational position. Unfortunately, the statistics can sometimes show us that customer behavior is not always rational.
Topics: Proximity Blog
Content comes in many different forms from blogs and pictures to videos and product descriptions.
Topics: Web Design & Development, Proximity Blog
As sales people, we have to be excellent communicators. This means managing open lines of dialog with current customers, building rapport with prospects, and continuously networking both offline and online. So how do you make your sales call unique? How do you find relevant topics to discuss with customers?
Topics: Social Media Marketing (SMM), Email Marketing, Search Marketing, Proximity Blog
It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer. Whichever study you see, the answer is rarely ever just one or two contact points.
Topics: Social Media Marketing (SMM), Email Marketing, Pay-per-Click (PPC), Search Marketing, Proximity Blog
You can customize a mobile experience for a user two ways: Serve up a separate web experience via an app or develop a separate website detecting mobile devices. The main difference between the two is the platforms.
Topics: Web Design & Development, Proximity Blog
In competitive industries, where it’s a challenge to stand out, companies must provide a unique value to their customers. And, many of them have turned to relationship marketing in order to differentiate themselves from others and cultivate loyal customers. E-cards are easy additions to any personal customer retention program.
Topics: Email Marketing, Proximity Blog
It will come with a cost, and there’s a chance it may not get used as you’d like. Nonetheless, a landing page requiring readers to put some “skin” in the game (a commitment to provide information) will help your email campaign succeed. Let’s start by answering an important question.
Topics: Email Marketing, Proximity Blog
The thought of creating and updating a website can present symptoms reflective of a mild panic attack. It’s huge. It can be overwhelming.
Topics: Proximity Blog
It’s important to know the differences between a self-service option or hiring an agency before your business launches its next email campaign.
Topics: Email Marketing, Proximity Blog
