---
title: Proximity Marketing Blog | Social Media Marketing (SMM)
description: Social Media Marketing (SMM) |
---

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# Proximity Marketing Blog

## [4 Ways to Meaningfully Connect With Customers](https://blog.proximitymarketing.com/blog/4-ways-to-meaningfully-connect-with-customers/)

 Posted by [Beth.Kereszturi](https://blog.proximitymarketing.com/blog/author/bethkereszturi) on Apr 28, 2015 12:45:45 PM

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[![](https://blog.proximitymarketing.com/hs-fs/file-3220212698-png/blog-files/blog-img.png) ](https://blog.proximitymarketing.com/blog/4-ways-to-meaningfully-connect-with-customers/)

<https://blog.proximitymarketing.com/hs-fs/file-3220212698-png/blog-files/blog-img.png>As sales people, we have to be excellent communicators. This means managing open lines of dialog with current customers, building rapport with prospects, and continuously networking both offline and online. So how do you make your sales call unique? How do you find relevant topics to discuss with customers?

[Read More](https://blog.proximitymarketing.com/blog/4-ways-to-meaningfully-connect-with-customers/)

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 Topics: [Social Media Marketing (SMM)](https://blog.proximitymarketing.com/blog/topic/social-media-marketing-smm), [Email Marketing](https://blog.proximitymarketing.com/blog/topic/email-marketing), [Search Marketing](https://blog.proximitymarketing.com/blog/topic/search-marketing), [Proximity Blog](https://blog.proximitymarketing.com/blog/topic/proximity-blog)

## [The Effects of Multi-Touch Engagement & The Value of a Marketing Funnel](https://blog.proximitymarketing.com/blog/effects-multi-touch-engagement-value-marketing-funnel/)

 Posted by [Josh.Gale](https://blog.proximitymarketing.com/blog/author/joshgale) on Jan 8, 2015 7:31:44 AM

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[![](http://www.proximitymarketing.com/wp-content/uploads/2015/01/blog-img.jpg) ](https://blog.proximitymarketing.com/blog/effects-multi-touch-engagement-value-marketing-funnel/)

<http://www.proximitymarketing.com/wp-content/uploads/2015/01/blog-img.jpg>It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer. Whichever study you see, the answer is rarely ever just one or two contact points.

[Read More](https://blog.proximitymarketing.com/blog/effects-multi-touch-engagement-value-marketing-funnel/)

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 Topics: [Social Media Marketing (SMM)](https://blog.proximitymarketing.com/blog/topic/social-media-marketing-smm), [Email Marketing](https://blog.proximitymarketing.com/blog/topic/email-marketing), [Pay-per-Click (PPC)](https://blog.proximitymarketing.com/blog/topic/pay-per-click-ppc), [Search Marketing](https://blog.proximitymarketing.com/blog/topic/search-marketing), [Proximity Blog](https://blog.proximitymarketing.com/blog/topic/proximity-blog)

## [Should My Business Outsource Our Social Media Marketing Efforts?](https://blog.proximitymarketing.com/blog/business-outsource-social-media-marketing-efforts/)

 Posted by [poweruser](https://blog.proximitymarketing.com/blog/author/poweruser) on Apr 3, 2014 12:24:33 PM

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[![](http://www.proximitymarketing.com/wp-content/uploads/2014/04/time.png) ](https://blog.proximitymarketing.com/blog/business-outsource-social-media-marketing-efforts/)

Whenever someone asks, "Should I outsource my social media?" I respond, "Well, maybe you shouldn't."Yet, there’s two factors to consider before deciding whether or not you should outsource.  
**Two Factors To Consider When Deciding Whether or Not to Outsource Social Media**

[Read More](https://blog.proximitymarketing.com/blog/business-outsource-social-media-marketing-efforts/)

 0 Comments [Click here to read/write comments](https://blog.proximitymarketing.com/blog/business-outsource-social-media-marketing-efforts/#comments-listing)

 Topics: [Social Media Marketing (SMM)](https://blog.proximitymarketing.com/blog/topic/social-media-marketing-smm), [Proximity Blog](https://blog.proximitymarketing.com/blog/topic/proximity-blog)

## [How do agencies create content for my website? (Part 1)](https://blog.proximitymarketing.com/blog/website-content-creation/)

 Posted by [poweruser](https://blog.proximitymarketing.com/blog/author/poweruser) on Dec 5, 2013 9:25:35 AM

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[![](http://www.proximitymarketing.com/wp-content/uploads/2013/12/idreamofjeannie.gif) ](https://blog.proximitymarketing.com/blog/website-content-creation/)

<http://www.proximitymarketing.com/wp-content/uploads/2013/12/idreamofjeannie.gif>Building a website is hard. But, creating content for a website is harder because you can do one of two things: 1.) You can burry your head in the sand, and hope you find a magic genie while you’re down there; or 2.) You can take a proactive, editorial-based approach to content creation.

[Read More](https://blog.proximitymarketing.com/blog/website-content-creation/)

 0 Comments [Click here to read/write comments](https://blog.proximitymarketing.com/blog/website-content-creation/#comments-listing)

 Topics: [Social Media Marketing (SMM)](https://blog.proximitymarketing.com/blog/topic/social-media-marketing-smm), [Web Design & Development](https://blog.proximitymarketing.com/blog/topic/web-design-development), [Proximity Blog](https://blog.proximitymarketing.com/blog/topic/proximity-blog)

## [Mobile app vs. mobile website: Which is better?](https://blog.proximitymarketing.com/blog/mobile-app-vs-mobile-website/)

 Posted by [poweruser](https://blog.proximitymarketing.com/blog/author/poweruser) on Oct 8, 2013 6:43:28 PM

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[![](http://www.proximitymarketing.com/wp-content/uploads/2013/10/mobile-apps.jpg) ](https://blog.proximitymarketing.com/blog/mobile-app-vs-mobile-website/)

<http://www.proximitymarketing.com/wp-content/uploads/2013/10/mobile-apps.jpg>You can customize a mobile experience for a user two ways: Serve up a separate web experience via an app or develop a separate website detecting mobile devices. The main difference between the two is the platforms.

[Read More](https://blog.proximitymarketing.com/blog/mobile-app-vs-mobile-website/)

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 Topics: [Social Media Marketing (SMM)](https://blog.proximitymarketing.com/blog/topic/social-media-marketing-smm), [Web Design & Development](https://blog.proximitymarketing.com/blog/topic/web-design-development), [Proximity Blog](https://blog.proximitymarketing.com/blog/topic/proximity-blog)

## [Do all businesses need social media with their marketing programs?](https://blog.proximitymarketing.com/blog/do-all-businesses-need-social-media-with-their-marketing-programs/)

 Posted by [proxPowerUser](https://blog.proximitymarketing.com/blog/author/proxpoweruser) on Aug 14, 2013 10:25:25 AM

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[![](https://blog.proximitymarketing.com/hs-fs/file-3202328552-jpg/blog-files/blog-img.jpg) ](https://blog.proximitymarketing.com/blog/do-all-businesses-need-social-media-with-their-marketing-programs/)

<https://blog.proximitymarketing.com/hs-fs/file-3202328552-jpg/blog-files/blog-img.jpg>Social media is one the most direct methods of communication. As we move towards an “always plugged-in” society, the ability to reach clients through their personal devices creates the need for businesses to engage in social media marketing.

[Read More](https://blog.proximitymarketing.com/blog/do-all-businesses-need-social-media-with-their-marketing-programs/)

 0 Comments [Click here to read/write comments](https://blog.proximitymarketing.com/blog/do-all-businesses-need-social-media-with-their-marketing-programs/#comments-listing)

 Topics: [Social Media Marketing (SMM)](https://blog.proximitymarketing.com/blog/topic/social-media-marketing-smm), [Proximity Blog](https://blog.proximitymarketing.com/blog/topic/proximity-blog)

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