It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer. Whichever study you see, the answer is rarely ever just one or two contact points.
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Topics: Social Media Marketing (SMM), Email Marketing, Pay-per-Click (PPC), Search Marketing, Proximity Blog
The Cost of Pay per Click (PPC)
Pay-per-click marketing can be one of the most effective components of your web marketing strategy. If you’re not careful, however, it could also be one of the most costly. The cost of pay per click could easily exceed your budget.
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Topics: Pay-per-Click (PPC), Proximity Blog