It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer. Whichever study you see, the answer is rarely ever just one or two contact points.
Josh.Gale
Recent Posts
The Effects of Multi-Touch Engagement & The Value of a Marketing Funnel
Topics: Social Media Marketing (SMM), Email Marketing, Pay-per-Click (PPC), Search Marketing, Proximity Blog
An Internet marketing consultant was once asked by an SEO professional why he would ever buy traffic if he can get organic traffic with SEO. His response pointed to his understanding of the direction that digital advertising is headed.
In his response, he asked the SEO marketer, “If you were to have your absolute best day, how much traffic could you drive to your site for that day using SEO?”
Topics: Proximity Blog