Josh.Gale

Recent Posts

The Effects of Multi-Touch Engagement & The Value of a Marketing Funnel

Posted by Josh.Gale on Jan 8, 2015 7:31:44 AM

It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer. Whichever study you see, the answer is rarely ever just one or two contact points.

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Topics: Social Media Marketing (SMM), Email Marketing, Pay-per-Click (PPC), Search Marketing, Proximity Blog

Should I pay for traffic?

Posted by Josh.Gale on Sep 17, 2014 6:19:27 AM

An Internet marketing consultant was once asked by an SEO professional why he would ever buy traffic if he can get organic traffic with SEO. His response pointed to his understanding of the direction that digital advertising is headed.
In his response, he asked the SEO marketer, “If you were to have your absolute best day, how much traffic could you drive to your site for that day using SEO?”

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Topics: Proximity Blog