Proximity Marketing Blog

As sales people, we have to be excellent communicators. This means managing open lines of dialog with current customers, building rapport with prospects, and continuously networking both offline and online. So how do you make your sales call unique? How do you find relevant topics to discuss with customers?

It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer. Whichever study you see, the answer is rarely ever just one or two contact points.

In competitive industries, where it’s a challenge to stand out, companies must provide a unique value to their customers. And, many of them have turned to relationship marketing in order to differentiate themselves from others and cultivate loyal customers. E-cards are easy additions to any personal customer retention program.

It will come with a cost, and there’s a chance it may not get used as you’d like. Nonetheless, a landing page requiring readers to put some “skin” in the game (a commitment to provide information) will help your email campaign succeed. Let’s start by answering an important question.

It’s important to know the differences between a self-service option or hiring an agency before your business launches its next email campaign.

We don’t hold the Magic 8 Ball of subject lines because there's no one magic subject line or tactic that works across all industries. It all depends on the audience you are reaching out to, whether it's a consumer or B to B audience. What works for one industry may flop in another.

I think this is a topic on the back of many people's minds: Can I be sued for sending email marketing?

We’ve all seen them – from the iPhones to the Androids - symbols used in text messaging. Now, we are starting to see them in email campaigns. We've seen a lot of this in business to consumer campaigns and used them in our own campaigns at Proximity Marketing.

HTML vs. Text Emails

How you design an email marketing campaign to look depends on the content it will contain and its intent. In the discussion of HTML vs. text emails, we know that HTML email messages are not automatically more successful than text-only versions. Yet, it’s likely both will prove useful in your marketing schedule. Looks don’t always matter when it comes to your email campaign. It’s about the response you receive--that's the end goal. You want to gain a response from your subscribers and just need to make the determination if HTML vs. text emails is best.