Proximity Marketing Blog

Fact From the Bar - @NFL has 5,008,000 followerswith over 60K tweets
(more than @WhiteHouse.gov).

(Source: www.visualnews.com)

The Website Development Timeline

(Source: online.wsj.com/)

Fact From the Bar - 8-13: Google goes
down 5 minutes, WORLD web
traffic plunges 40% (wow).

HTML vs. Text Emails

How you design an email marketing campaign to look depends on the content it will contain and its intent. In the discussion of HTML vs. text emails, we know that HTML email messages are not automatically more successful than text-only versions. Yet, it’s likely both will prove useful in your marketing schedule. Looks don’t always matter when it comes to your email campaign. It’s about the response you receive--that's the end goal. You want to gain a response from your subscribers and just need to make the determination if HTML vs. text emails is best.

Social media is one the most direct methods of communication. As we move towards an “always plugged-in” society, the ability to reach clients through their personal devices creates the need for businesses to engage in social media marketing.

Fact From the Bar - The best time to pin

during the day is between 2 and 4 PM EST.

Using Video in Email Marketing

You have optimized content and a great email design, but how else can you engage your readers so they see your capabilities? Create a personal, targeted video for your contacts - that personal touch, alone, will increase your click-through-rate and lead to more sales. The answer is: using video in email marketing will increase your response, sales, and leads.