Email is still the No. 1 tool for your marketing campaigns. So, how can you measure the success of your email marketing campaigns?
Whenever someone asks, "Should I outsource my social media?" I respond, "Well, maybe you shouldn't."Yet, there’s two factors to consider before deciding whether or not you should outsource.
Two Factors To Consider When Deciding Whether or Not to Outsource Social Media
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We don’t hold the Magic 8 Ball of subject lines because there's no one magic subject line or tactic that works across all industries. It all depends on the audience you are reaching out to, whether it's a consumer or B to B audience. What works for one industry may flop in another.
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Topics: Email Marketing, Proximity Blog
I think this is a topic on the back of many people's minds: Can I be sued for sending email marketing?
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Topics: Email Marketing, Proximity Blog
First 3 Steps for Creating a Winning Search Engine Optimization (SEO) Strategy
It's a new year and you have a renewed commitment to your online marketing efforts. Your business needs to gain new visibility, new web traffic, and new leads, right?
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Topics: Search Marketing, Proximity Blog
Building a website is hard. But, creating content for a website is harder because you can do one of two things: 1.) You can burry your head in the sand, and hope you find a magic genie while you’re down there; or 2.) You can take a proactive, editorial-based approach to content creation.
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Topics: Social Media Marketing (SMM), Web Design & Development, Proximity Blog
We’ve all seen them – from the iPhones to the Androids - symbols used in text messaging. Now, we are starting to see them in email campaigns. We've seen a lot of this in business to consumer campaigns and used them in our own campaigns at Proximity Marketing.
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Topics: Email Marketing, Proximity Blog
Recently, a friend of mine asked about website strategy and my thoughts on how she could improve her site. And, a couple of basic questions arose:
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Topics: Web Design & Development, Search Marketing, Proximity Blog
SEO Best Practices
When it comes to search engine optimization, remember, it’s not rocket science. Think of it more like an art. But you don’t splash paint on canvas, and voila! You can’t optimize your website, walk away and forget about it. It’s an ongoing work of art.
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Topics: Search Marketing, Proximity Blog